About the Data

The Santa Fe Data Platform is powered by two data providers that together give us access to an astonishing 1 million+ data points we can use to learn more about our community. Learn more about these data powerhouses below.

mysidewalk logo

mySidewalk is a data aggregator, search tool, and reporting platform that allows us to not only find and compare data from more than 40 trusted sources, but to compile that data into beautiful visual reports that tell the story of that data in ways that are meaningful to you.

 

Placer.ai logo

Placer.ai provides the Santa Fe Data Platform with real-time geographic and mobility data that tells us more about the flow of residents and visitors into, through, and out of our community within three days.

 

Datafy logo

Datafy is a geolocation-based analytics platform that helps us understand who is visiting Santa Fe, where they go, and how marketing influences real-world visitation. It uses anonymized mobile location data and lodging datasets to reveal visitor behavior, identify key audiences, and measure campaign effectiveness—supporting more informed decisions around marketing and enhancing the visitor experience.