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Data Request

Looking to see visitor data for a specific location within Santa Fe County? TOURISM Santa Fe utilizes two different platforms, Placer.ai and Datafy to gather information. The data is collected utilizing cell phone usage to track people within a specific boundary or location.

This data can be used as a general estimate to determine the number of people within a specific location. There are a few factors that play into the accuracy of geofencing data.

Some of those factors include: the device user/owner must be over 18 years of age, not everyone has a cell phone, location settings may be turned off, a person may not have their cell phone with them at certain locations, events, etc, and cell phone service can be spotty at certain locations, so there can be a loss in accuracy.

Please answer the following questions in order to gather the data reports. The contact information will only be used if needing to follow-up to obtain additional information to complete the reports.

Requestor Information:

Full Name*:

Name of Business or Organization*:

Email Address*:

Date Needed By*:

NOTE: Please allow at least 7 business days to complete your request.

What are you trying to learn or accomplish?

Briefly describe your project, question or decision that this data will support.

EXAMPLE: I would like to understand how visitor demographics on Canyon Road have changed from 2024 to the present *:

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What metrics would you like reported? (Select All That Apply)

Total Trips
Average Length of Stay
Origin Markets
Market Share
Visitor Spending
Points of Interest prior & post to visiting a location
Census Demographics

What time period would you like analyzed?

Calendar-Year-To-Date:

Specific Month(s):

NOTE: Include Month and Year

Custom Date Range:

NOTE: Include Month, Date, and Year

Would you like a date-range comparison?:

If yes, please specify the comparison period:

NOTE: Include Month, Date, and Year

Data Specifics

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Which visitor segment are you interested in? (select all that apply)

All Visitors
In-State Visitors
Out-of-State Visitors
A specific origin market

If a specific origin market, which market(s):

If multiple segments are applicable or compared, please describe them:

EXAMPLE: I want to compare overnight visitors from Dallas to overnight visitors from Denver.

Are you interested in overnight visitation only?:

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Which geography should be included?

Santa Fe County (includes City limits)
Santa Fe City limits only
A specific location in the city or county

If a specific location in the city or county, which location(s)?:

Should commuters be included?:

Any additional details or markets of interest?

Please provide any additional context, markets, locations, or events relevant to your request.

Examples: Denver visitors, Railyard visitation, event attendees, Canyon Road visitation:

I agree to cite TOURISM Santa Fe if this data is published or used for other public-facing reports.

* Indicates a required field.

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