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The call for advertising in the 2025 Visitor Guide kicks off in August 2024. It will be published in January 2025.

The 2024 Visitors Guide is now available. For general information about rates and advertising options, please view the 2024 Official Santa Fe Visitors Guide Media Kit.

We at TOURISM Santa Fe are committed to keeping Santa Fe top of mind for our future visitors and top of mind when anyone is thinking of visiting one of the world's top destinations. The Official Santa Fe Visitors Guide, in addition to our constantly evolving website,, is paramount in reaching future guests.

What changed in 2024?

  1. Increasing the page count from 124 to 136 pages to expand our editorial coverage to include more information about flamenco, winery/tasting room itineraries, shopping opportunities, neighborhood hotspots, markets and events, and more.

  2. Upgrading the cover stock from a 70# to a 100# gloss to improve durability and feel.

  3. Slight increase in some advertising rates to offset the inflationary cost of paper and transportation.

  4. And you can expect more excellent editorial coverage and guidance than ever before.

Why advertise? 

  1. Seventy percent (1.3 million total visitors) of all Santa Fe-bound visitors use the Official Santa Fe Visitors Guide for their travel plans.

  2. AND 80% plan on visiting art galleries, 93% plan to shop, 95% will dine out, 51% will take a trip to Taos, and nearly 100% will need a place to stay. 

There are a range of advertising options, including the economical Spotlight Listing, published with your branded description and business logo. And remember: a FREE yearlong Featured Business Listing (a $1200 value) on comes with any full-page ad.

If you have any questions, would like to discuss further, or would like additional information, please reach out at your convenience to, and one of our sales staff will get back to you.