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OFFICIAL SANTA FE VISITORS GUIDE

The call for advertising in the 2027 Visitors Guide is open.

For general information about rates and advertising options, please view the 2027 Official Santa Fe Visitors Guide Media Kit. 

TOURISM Santa Fe is committed to keeping Santa Fe top of mind for our future visitors and top of mind when anyone is thinking of visiting one of the world's top destinations. The Official Santa Fe Visitors Guide, in addition to our constantly evolving website, santafe.org, is paramount in reaching future guests.

What's New in 2027?

• Expanding the page count from 148 to 156.
• More editorial coverage, including a refreshed Family Activities section, a focus on our native flora and fauna, a look at the expansion and exciting amenities at the Santa Fe Regional Airport, tips on how to buy turquoise, a review about the yearlong event New Mexico Photography 200, a new wedding section with refreshed inspiration, and more!
• Option to tell the story of your business in an Advertorial, offered with TSF’s editorial and design support.
• Graphical refresh for improved flow, readability, and interactivity.
• Additional advertising opportunities and a slight increase in one rate.

Why Advertise? 

• A range of advertising options—from the economical, embedded-in-editorial $950 Spotlight Listing and the new 1/3-page to a Double-Page spread for $11,000. 
• With any full-page or double-page ad, you receive a FREE year-long Featured Business Listing on Santafe.org (a $1200 value).
• 95% of respondents to a spring 2025 survey expressed high praise for the Santa Fe Visitors Guide’s usefulness. It is seen as a trusted, motivating, and enriching tool to experience Santa Fe fully.
• Nearly 70% of survey respondents noted that the Santa Fe Visitors Guide advertisements influenced their decisions.
• Print readership totals more than 500K annually.
• Digital readership is more than 25K to date.
• Monthly promotion via Facebook, Instagram, newsletters and website, and on the digital publishing platform Issuu.com, where readership grows by 25% annually.
• 175K distribution in key local and regional markets and locations, and by request.
• Mailed to individuals by request and delivered weekly to more than 150 locations in Santa Fe County. 
• Distributed in visitors centers and chambers of commerce as well as sent to tradeshows and AAA offices in Denver, Dallas-Ft. Worth, Houston, Oklahoma City, Arizona, West TX, Phoenix, Los Angeles, Chicago, Austin, Colorado Springs, and Albuquerque.
   

Reach out to advertise@santafe.org, and one of our sales staff will get back to you.