Advertise With Us
Please direct advertising inquiries to:
Email: advertise@santafe.org
OFFICIAL SANTA FE VISITORS GUIDE
The call for advertising in the 2026 Visitors Guide is open.
For general information about rates and advertising options, please view the 2026 Official Santa Fe Visitors Guide Media Kit.
We at TOURISM Santa Fe are committed to keeping Santa Fe top of mind for our future visitors and top of mind when anyone is thinking of visiting one of the world's top destinations. The Official Santa Fe Visitors Guide, in addition to our constantly evolving website, santafe.org, is paramount in reaching future guests.
What's New in 2026?
- A slight increase in some advertising rates to cover the rising cost of paper and freight.
- Expanding the page count from 144 to 148 pages!
- More editorial coverage, including how to care for Santa Fe, complete with volunteer options, a refreshed Family Activities section, a focus on legendary restaurants (50+ years), an Après-ski section, Route 66 excitement, separate Girls and Bros trip itineraries, local collaborations, and more!
- Option to tell the story of your business in an Advertorial, offered with TSF’s editorial and design support.
- Graphical refresh for improved flow, readability, and interactivity.
Why Advertise?
- A range of advertising options—from the economical $800 Spotlight Listing to a Double-Page spread for $11,000.
- With any full-page or double-page ad, you receive a FREE year-long Featured Business Listing on Santafe.org (a $1200 value).
- 175K distribution in key regional markets and locations, and by request
- 95% of respondents to a spring 2025 survey expressed high praise for the Santa Fe Visitors Guide’s usefulness. It is seen as a trusted, motivating, and enriching tool to experience Santa Fe fully.
- Print readership totals more than 500K annually
- Digital readership is more than 25K to date
If you have any questions, would like to discuss further, or would like additional information, please reach out at your convenience to advertise@santafe.org, and one of our sales staff will get back to you.
