2021 Visitors Guide Cover Announcement #1

The City Different is ready to safely welcome you back with open arms and hearts. Uncover your different in Santa Fe. Get the guide and plan your trip today!


Join Thousands as We Gather (Virtually) to Burn Zozobra and our 2020 Gloom

Heads up, on Friday, September 4 at 8:00 pm MDT, Zozobra is coming to your home this year! In recognition of health considerations and public gathering concerns, the Santa Fe Kiwanis Club is inviting everyone to watch the Burning of Zozobra for FREE on television or online so that everyone can share in this 96-year-old tradition with no barriers to access.

Zozobra is New Mexico's special one-of-a-kind holiday celebration — an event like no other. Since 1924, the City of Santa Fe has built and burned Zozobra, stuffed full from head to toe with thousands of glooms –– bad habits, hurt feelings, love letters, divorce papers, photos, paid-off mortgages, parking tickets –– all placed on paper and stuffed inside Zozobra, all destined to go up in smoke when this New Mexico icon goes down in flames and fury.

Zozobra has always been a family affair, so make a big plate of your favorite New Mexican food and grab a front-row seat on your couch with the kids. Post pictures of your Zozobra meal to show how you're getting ready to say Adios to a year's worth of anxiety and gloom that will go up in smoke as Old Man Gloom goes down in flames.

From The Blog

2020 has been a tough year, an anxious year. Isn’t it time to let go of that gloom? You can do just...

Burn Your Gloom

Purchase glooms or give someone special the gift of releasing their own gloom.

Tune-In: Live Stream

Being a Zozobra fan won’t cost anything this yearǃ Zozobra is coming to your home via TV or online....

Dinner With Zozobra

Santa Fe restaurants share the secrets of their favorite recipes so you can celebrate Zozobra Night...

Get Your 2020 Zozobra Merchandise

Serious gloom-burners have the gear to prove itǃ Read More

First-Timers Guide

96-years old and still sizzlingǃ Read More